Puratos Corp.

Regional Marketing Manager - NorthEast

US-NJ-Cherry Hill
2 weeks ago
ID
2017-1555
# of Openings
1
Category
Marketing
Shift
First

Overview

Manage the marketing activities for the selected region(s) within Puratos USA. Accountable for achieving the annual budget (sales and GM$) by Strategic Business Unit (SBU) and Sales Channels within the scope of the long-range plan for the region. Aligned with the defined strategy from Puratos USA headquarters, build brand and product strategies using a strong marketing approach, while providing the necessary support to the commercial & technical teams to grow the category.

Responsibilities

Market and Product Intelligence:

  • Support regional sales team through (general) product know-how, performance deviation management and in depth regional market understanding

 

Sales Tools  & Training :

  • Train local teams on products and general tools (e.g. customer needs tool, Athena, ..) and adapt where necessary
  • Define and implement regional tools and promotions per channel

 

Product Management :

  • Lead regional implementation and roll-out of national product launches
  • Provide input to Product Managers in HQ on new opportunities for regional products/innovations
  • Define regional specific needs in terms of products, applications, recipes and conduct implementation.

 

Communication & Events.

  • Conduct communications with sales teams and customers to convey the Unique Selling Proposition (USP) of Puratos USA.
  • Innovation Center:Use the IC as the key regional marketing tool while conducting customer presentations and internal trainings.
  • Events: Organize local/regional events according to the company guidelines and strategies.

Business development :

  • Support actively the sales teams during customer visits
  • Support selected Key Accounts with category management

 

Measurement and KDI’s / KPI’s

  • Provide support to Regional Team to increase Key Development Indicators and Key Performance Indicators based on group guidelines.
  • Follow-up on performance for Puratos Product Portfolio categories including Strategic Innovations and define action plans to manage deviations.
  • Manage SANCOC/CRM projects in order to achieve business results for the region.

Qualifications

  • Marketing or Business. Further education qualification to degree or Masters Level.
  • Functional skills:
    • Ability to asses sales numbers interpret and report strengths & weaknesses by product/sales channel.
    • Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
    • At least 5 to 7 years (maximum 10 years) of practical experience as product/brand/marketing manager. Experience in product launches (market research, media, …), and product management.
    • Project management: planning, organization, timing, budget. Able to drive projects autonomously with great enthusiasm & passion. Use of the US Stage & Gate tool for key projects, managing the flow of the project through the gates.
    • Languages: English, Spanish. French is a plus. 
  • Behavioral skills:
    • Excellent internal negotiator, ability to influence the team & organization to achieve projects, true team spirit. Drive teams with passion for the SBU to help them deliver our targets. Result oriented.
    • Self-driven individual, able to drive projects autonomously, good planner (time – budget – activities).
    • ‘Down to earth’, ‘hands on’ spirit, pragmatic, adaptability to B2B environment.
    • Good communicator: open & stable, mature personality.
    • Experience in interactions with HQ based outside of the USA. 
  • Travel: This position will be required to travel 30% to 40% of the time domestically and occasionally international.

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